Business -The main aim people start a business is to earn and or make extra income apart from their monthly salary.
However, many get it wrong when they join the business world with high hopes that there is ready and free money flowing in and out of their pockets every evening; this is a false hope which leave many of them heartbroken.
We have seen young men and women run to open shops immediately after a new building is put up in a place. They rush to fight for the new available space thinking they are investing their money only to close shop two months later for lack of entrepreneurial skills.
Before thinking of starting a business, make sure there is strategy in place. Also be sure of the location and ask yourself how the clients will access your shop.
Well, many service businesses do not require one to have an office or shop near the main road, but if it is about selling clothware or some kind of physical products, then it beats logic to go on the ninth floor unless you have aggressive team of sales men doing the lion’s work on the ground.
Secondly, make sure you have an idea of what kind of a product is required where. Do not just start selling anything anywhere. Always asses the ground to see how the product responds to the population and the vice versa. Very important.
We always start business to provide that which is not there or somehow not there sufficiently. It is all about filling the remaining gap. This cannot be overemphasized.
Last but not least is in consistency. Without being persistent with what you are doing then you are doomed. But remember, consistency can only be complete when there is passion.
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