Lay off -Another round of retrenchment is looming at the Radio Africa Group; this being part of the new strategy to increase efficiency amid fast-changing media dynamics.
The Waiyaki Way-based station will be laying off quite a number of its staff as the remaining move to focus on digital content which seems to be the leading trend in all media houses, today.
Among the departments that will be affected include brands like the Star newspaper, Kiss Tv, Kiss 100, Classic, Radio Jambo and Mpasho platform.
Speaking on the matter last week, the Group’s Head of Content, Paul Ilado, explained that the memo in that regard had already been served to prepare the staff on the new plans.
A source divulged that the Media station is in top gear to allocate 60 percent of its staff to digital content as it shifts from print version, slowly.
Though in 2017, the station tried to adopt a digital approach, Ilado has mentioned that their approach failed to yield much and the only way out was to see off some staff members so that to remain with those who have digital skills.
Ilado admitted that the recent paywall which was introduced on the Star news website was also still not working well for the company since the publication is still trailing the Nation.Africa, Standard and a few other online publications in the country.
“Five years ago we switched to a digital-first strategy. This strategy was for us to feed our radio stations and websites first. We have tried but unfortunately it has not given us the desired results.
“We need to do something r*****l that will see us generate revenue to pay our bills now that advertising is diminishing daily,” Ilado noted.
The aim now is to remain with staff with digital story telling touch.
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