Monetization –Small creators around the world can now start monetizing their YouTube content following downward review on eligibility threshold.
Recently, YouTube made an announcement that anyone with 500 subscribers can now join their monetization program -YouTube Partner Program (YPP).
According to Gizmochina tech blog, under the revised policy, creators will now be eligible to join the YPP once they reach 500 subscribers, and not 1000 as it has been.
Additionally, the threshold for valid watch hours has been reduced by one thousand i.e from 4,000 to 3,000, and the number of Shorts views required has been adjusted from 10 million to 3 million.
However, the Google-owned company said these changes will initially be implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
While the lower requirements allows smaller creators to monetize their channels, it’s important to note that revenue sharing through the YPP will still necessitate meeting the existing criteria.
However, creators who achieve the higher requirements will not be required to reapply to the program. YouTube has been actively promoting its ad revenue-sharing program for Shorts, a move aimed at encouraging creators to produce short-form content for busy persons.
YouTube’s decision to expand monetization opportunities follows a similar trend seen on platforms like TikTok which, today, has emerged as a leading viral video platform around the world.
TikTok recently introduced its video paywall feature, Series, which was initially available to creators with over 10,000 followers. However, the company extended the eligibility to users with 1,000 followers who meet additional requirements. This feature enables creators to offer premium content that fans can access by paying a fee.
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